Fly-in, on the Yukon side of the divide
Everything below is on your website already, and every word of it is good. The one thing missing is a date.
The definition of fly-out fishing is a lodge with more water than it can use. Inconnu services over 20 lakes, split between two Yukon watersheds, and flies its guests in on its own aircraft rather than handing them to somebody else at the most anxious moment of the trip. That is the operation. It is a good one, and the website says so clearly.
What the website does not say is when. Early season and late season appear as descriptions — chasing lakers in deep water, the way the fishing changes through the summer — and both are useful, and neither is attached to a week that anybody can put a name against. A fishing lodge sells weeks. At the moment this site sells a description of weeks.
Underneath it all, on every page, the copyright line reads 2019. Seven seasons is a long time for a page to say that nothing has happened, particularly for an operation whose guests are flying to a lake they cannot drive to.
Four notes on the site as it stands
It is at the foot of every page, underneath the contact details. A guest working out whether a remote fly-in operation is still flying reads that number before they read anything else, and seven seasons is a long time for a page to say nothing has happened.
A Yukon fly-in lodge, and the postal address and the telephone number are both in the Okanagan. There will be a good reason — the booking office is where the booking office is — but nothing on the page says so, and a first-time guest is left to wonder which end of the country he is dealing with.
No enquiry form on the home page. A guest who has read about twenty lakes and five species at ten at night has an email address and nothing else — and the difference between an address and a form, at this price, is the difference between an enquiry and an intention.
Early season, late season, chasing lakers in deep water — all of it true and all of it useful, and none of it attached to a week anybody can book. A fishing lodge sells weeks. The site sells a description of weeks.
Fly-out fishing across two watersheds, with a gallery for each species. The scale of the operation is the pitch and it is not oversold.
It is the first thing under the heading. That tells a certain kind of angler he is in the right place, and tells another kind he is not, which saves everybody a conversation.
Kluane Airways is theirs. Most lodges hand you to a third party at the most anxious point of the trip; this one does not.
Weeks, with dates, and how many are left. It is the single change that turns a description of fishing into something a person can book.
Species, week, party size and where to write back. The same inbox as now, but reachable at the moment somebody decides rather than the morning after.
"Bookings are handled from our office in Kelowna; the lodge is in the Yukon." Fifteen words, and the question stops being a question.
So it is never again seven seasons behind the aircraft.
The four fields that are missing
Species, week, party size and where to write back — arriving at info@inconnulodge.com exactly as an email does now, but written at the moment somebody decides instead of the morning after. Not wired up on a concept.
Not covered by this concept: Booking and deposits · Flight scheduling · Licences · Tackle and gear · The photo galleries · Side trips